WASHINGTON, DC – Today, Winning For Women (WFW) announced a $500,000 digital advocacy campaign applauding the passage of the bipartisan 21st Century ROAD to Housing Act, landmark legislation now signed into law that cuts red tape, expands housing supply, and helps make homeownership more affordable for American families. The campaign highlights the work of seven WFW-backed congresswomen who helped to pass the bill.

The ads will run in seven House districts represented by WFW-backed leaders and will encourage constituents to thank them for supporting the new law and urge them to keep up the momentum by passing H.R. 2725, the Affordable Housing Credit Improvement Act of 2025. The campaign focuses on the efforts of the following women in working to expand homeownership and lower costs for American families:

Rep. Maria Elvira Salazar (FL-27)
Rep. Mariannette Miller-Meeks (IA-01)
Rep. Ann Wagner (MO-02)
Rep. Stephanie Bice (OK-05)
Rep. Monica De La Cruz (TX-15)
Rep. Beth Van Duyne (TX-24)
Rep. Jen Kiggans (VA-02)

“Washington red tape, outdated policies, and a lack of housing supply have made the dream of owning a home seem unattainable for millions of Americans,” said Danielle Barrow, President of WFW. “These women helped deliver real bipartisan results by supporting the 21st Century ROAD to Housing Act, and now Congress should build on that momentum. We are proud to support leaders who are fighting to expand housing options, lower costs, and keep the American Dream within reach for families across the country.”

“The Dream of Homeownership”

Watch Here

Sample Ad Transcript:

For too many Americans, the dream of owning a home is out of reach.
But Congresswoman Monica De La Cruz is working to make that dream affordable for you. 
She supported a bipartisan bill to make buying a home affordable again.
Landmark legislation designed to restore fairness to America’s housing market,
increase housing supply, and lower costs for Americans of every generation. 
So call Congresswoman De La Cruz. 
Tell her to keep fighting to make life more affordable.

Background

Winning For Women (WFW) entities proudly champion conservative women leaders in Congress and candidates seeking federal office by providing substantial financial and strategic support. 

Since the 2020 cycle, WFW entities have raised and directed nearly $48 million to support women through efforts spanning our super PAC, 501(c)(4), connected PAC, and hard dollar initiatives.

• WFW AF, the first super PAC dedicated to electing Republican women, has invested $21 million to advance candidates through competitive primaries and general elections.
• WFW AF leadership has organized national fundraising events that delivered over $10 million in critical hard-dollar contributions directly to candidates’ campaigns.
• Winning For Women, our 501(c)(4), has led targeted advocacy campaigns focused on key economic and national security issues, hosted policy briefings with partner organizations, coordinated press events, and ran mentorship programs to support the next generation of women leaders.